This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

Urbanizarte

[2022]

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

moracasal15@gmail.com

[Contact]

[Social]

LinkedIn

Behance

Digital Rebrand & User Experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Digital Rebrand & User Experience

Urbanizarte

Arrow

Digital Rebrand & User Experience

Grani

Arrow

[Other proyects]

Urbanizarte

[2022]

This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

[Contact]

Mora Casal

Multidisciplinary Designer

[Social]

Behance

LinkedIn

moracasal15@gmail.com

Digital Rebrand & User Experience

Grani

Arrow

[Other projects]

360° VR experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Integral design project

Aluvial

Arrow

Urbanizarte

[2022]

This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

[Contact]

Mora Casal

Multidisciplinary Designer

[Social]

Behance

LinkedIn

moracasal15@gmail.com

Digital Rebrand & User Experience

Grani

Arrow

[Other projects]

360° VR experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Integral design project

Aluvial

Arrow