This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

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​

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

Urbanizarte

[2022]

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

moracasal15@gmail.com

[Contact]

[Social]

LinkedIn

Behance

Digital Rebrand & User Experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Digital Rebrand & User Experience

Urbanizarte

Arrow

Digital Rebrand & User Experience

Grani

Arrow

[Other proyects]

Urbanizarte

[2022]

This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

​

​

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

[Contact]

Mora Casal

Multidisciplinary Designer

[Social]

Behance

LinkedIn

moracasal15@gmail.com

Digital Rebrand & User Experience

Grani

Arrow

[Other projects]

360° VR experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Integral design project

Aluvial

Arrow

Urbanizarte

[2022]

This project focuses on the creation of an urban art route in Palermo Soho, Buenos Aires, accompanied by the development of a visual identity. The route highlights some of the most iconic graffiti, murals, and paste-ups in the area. Through the analysis of these street interventions, the project aims to highlight art in public space and bring it closer to people interested in urban art.

​

​

Graphic Design

Editorial Design

Photography

Typography

Visual Identity

[Editorial]

The city as a museum: urban spaces become open galleries where art comes to life in the streets, celebrating public interventions and their creators. This project includes a guided itinerary, posters, and a brochure that provide information about the street artworks, their context, and the artists behind them.

[Contact]

Mora Casal

Multidisciplinary Designer

[Social]

Behance

LinkedIn

moracasal15@gmail.com

Digital Rebrand & User Experience

Grani

Arrow

[Other projects]

360° VR experience

The Expression of Meaning

Arrow

Immersive experience

Esc

Arrow

Integral design project

Aluvial

Arrow